Privacy Policy

If you order something, we need your information to ensure that we can deliver your order. But we always handle your personal data with care. We take care of them and keep them safe. We are happy to tell you here what we do with your personal data and why we need it. If you have any questions after reading our privacy policy, please don’t hesitate to contact us at

This privacy policy may change from time to time if new developments give cause to do so. The most current privacy policy can be found at We recommend that you regularly consult this privacy policy so that you are aware of these changes. You will always see the last date of change here.

This privacy policy was last modified on October 25, 2021.

Table of contents:

Who is responsible for the processing of my personal data? is responsible for the processing of data as described in this privacy policy.

When does this privacy policy apply?

This privacy policy applies to all personal data that processes of everyone who has (had) contact with, such as our visitors, customers and business contacts, on all domains related to

What is personal data?

Personal data is all data that can be traced back to you as an individual. Just think of your name, telephone number, address or e-mail address. But data such as your IP address or customer number are also personal data. And other data that is unique to you, such as your order history or surfing behaviour.

From whom do we process personal data and how do we obtain this data?

We process the personal data of everyone who has (had) direct or indirect contact with, such as (business) customers and contact persons of partners.

We receive the data directly from you when you visit our website, create an account and fill in certain information or when you contact our customer service.

In some cases we receive your data from others. When someone sends a gift directly to you, we receive your name and address details. We may also receive data from other parties, but only if you have given those parties permission to provide certain data to us.

Which data do we process from you, what do we use it for and how long is it stored?

Data for processing your order

If you order something, we need certain information from you to be able to deliver your order and to keep you informed about your order. This information is also required for any returns or repairs.

For this we collect your name, e-mail address, delivery address(es), payment details and your telephone number.

The data is necessary to execute the agreement that you have concluded with us (or with one of our sales partners).

Data for processing an order from someone else, where your address is the delivery address

When someone sends a gift directly to you, we receive your name and address details from that person. needs this information to be able to deliver the order.

Data in your account

We store the following information in your personal account: your name, (delivery and residential/establishment) address(es), telephone number, e-mail address, payment details.

If you indicate this when placing an order, we will save your payment card details. This way you can immediately use the same payment card with your next order without having to enter all the data again. You can view and delete the saved payment card details in your account. In your account, we also store your order history including selected delivery options, including the digital items.

If you have entered your date of birth, we will save this so that we can send you a surprise on your birthday.

In addition, we store the interests you have specified in your account, namely your wish list, language preference and your e-mail and personalization preferences.

Our customer promise is to make our customers’ lives easier and more fun. That is why we keep the data in your account as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete all your data.

Information about your contact with customer service

You can contact customer service 24/7. You can e-mail or chat with us or send us a message via social media, such as Facebook and Twitter.

We use the information stored in your account to contact you in response to your question or complaint to us. We can help you faster next time by saving your data. We therefore keep the notes about customer contact with us and with our sales partners as long as you are an active customer with us.

When you send us a private message via Twitter or Facebook, we will keep the messages for a maximum of 6 months.

Customer service can also use the (purchase) data in your account to reward you with a bonus after you contact us. With this we want to show our appreciation for you as a customer.

Data for an optimal shopping experience

First of all, we ensure that our website works properly so that you can shop optimally. For this purpose, when you visit, we collect your IP address, information about your internet browser, any language settings and information about the settings of the operating system of the computer or mobile device with which you visit us.

We also ensure that is as relevant as possible by tailoring our store to your personal preferences. To be able to do this, we collect your search, click and buying behavior at We use this data to map generic customer patterns, so that we can use them on an individual level. It is not so much about knowledge about individual customers. Our customer promise is to make our customers’ lives easier and more fun. That is why we keep this data as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete all your data.

Improving the shopping experience based on general information and sales statistics

When you view an article on, you will also see other articles that we recommend (for example under the heading “Look further” or “Others also viewed”). These recommendations are based on the article or category you are currently looking at. Based on statistics, we know that customers who bought that item were also interested in the other items. These recommendations are not personal: everyone who views that article will see the same recommendations. If you search for a certain duvet cover, everyone will see the same comparable covers or fitted sheets. Or we’ll show you what other users were looking for based on your search. You can also see this form of improving your shopping experience in physical stores. For example, articles of the same type or that belong together are usually placed together.

Personalization based on your account information and search, surfing and purchase history at

If we know who you are (you will see your name at the top of the homepage), we can make the store even more personal for you. Just like in your favorite physical store. The store assistant knows you and can make good recommendations based on your previous purchases and interests.

Like the shop assistant, we also make recommendations and adapt the store to your preferences. We look at what you previously searched or bought from us, what is on your wish list and what interests you showed by viewing certain items or categories in our store. So we don’t give the book you just bought as a reading tip. We will then show you the content in which you are less interested at the bottom of the website. We can also offer you a special discount that suits your preferences based on this information by e-mail and on the website. We also give you recommendations on our website which products you might need again based on what you have bought before, for example toothpaste.

We do this on the basis of your surfing, searching and purchasing behaviour. We do not look back more than three years. If you are interested in products for children, we look back a maximum of 7 years so that we can make you the right offer at every stage in which your child is. We collect your surfing and search behavior on the basis of cookie techniques, your IP address and the unique number that is linked to the mobile device you use to surf.

What we do not do is use this data to show you different prices when you visit than to other customers. It is possible that when you visit us again we have adjusted the price of some products.

We have a legitimate interest in applying this personalization, namely to make your life easier and our store better. You’ll find what you’re looking for faster and won’t be disturbed with articles and categories that aren’t relevant to you.

Self-set preferences

You can indicate your preferences with us in various places. For example, you can want to be kept informed about something or add items to your wish list. You can change or turn off these preferences yourself at any time.

Data for marketing

Personalized emails and push notifications

We regularly have offers, special promotions and news that we want to share with you. We are happy to share it via email. If you have an account with us and have placed one or more orders, we will email you (and/or send you push notifications with) suggestions, information about our items and services based on your purchases and review requests, unless you have indicated that is not desirable.

If you give us permission to do so, we can also email you other information, such as the daily offer, general giveaways or personal recommendations and information. These personal recommendations are based on your purchases and visit history from up to 2 years ago in order to make the content of these messages more interesting for you.

We use technology in our communication via email that can tell us whether you read our messages and which hyperlinks you click in those messages. We do this for analysis purposes, for example to check whether an e-mail is read a lot or not. Only with your permission can we also use this information to make our communication to you more personal and therefore more relevant.

Personalized ads

We, our advertising networks and media agencies can show you advertisements on and other websites. This is based on your previous visits to our websites and the websites of third parties. Your surfing, searching and purchasing behavior are collected on the basis of cookie techniques, your IP address and the advertisement number that is linked to the device you use to surf. We only use this information if you have given permission for the placement of cookies. A limited retention period applies to cookies and that period differs per cookie.

Data for reviews & question and answer

We love reviews. And our customers too. Because reviews help you find what you’re looking for. When you write a review, you choose whether your personal details or your name are visible to other visitors. You can also use an alias. You can also indicate whether we can contact you about your review.

Your review will automatically indicate whether or not you bought the product at That will be included in your review. With this we want to guarantee the transparency and reliability of the reviews on and our customers can better appreciate reviews. We can check whether you have bought the product at using your order information.

We only post reviews with your permission. Because reviews are valuable to customers for a long time, we keep a review until you ask us to remove the review or until the review is removed by us on the basis of the review conditions.

Data for contests and promotions

If you participate in a promotion or competition, we ask you for information, such as your name, address and/or e-mail address. We need these to be able to carry out the promotion and to announce the prize winner(s). We collect this data with your permission. If you agree to this, we can also use the data you share with us in a promotion or contest for other purposes. You can find out exactly what we use your data for and how long we keep this data in the relevant competition or promotion.

Data to prevent fraud

Nobody wants security incidents and fraud, neither do we. That is why we use personal data (including IP addresses and search, surfing and purchasing behaviour) to investigate, prevent and combat unauthorized access and fraud.

If there has been demonstrable fraud, we will store certain data related to that fraud. We do this for a period of 2 years after we have discovered this fraud.

Social Media

If you use social media such as Facebook, you can use the ‘like and share’ buttons on to share articles that you find fun, useful or useful with your friends on your social media account. will not have access to your social media account. We recommend that you carefully read the privacy policy of the social media parties where you have an account so that you know how your data is used and how you can adjust your settings.

Who is your data shared with?

Sales partners

When you place an order with one of our sales partners via, that sales partner will receive your name, delivery address and language preference. The sales partner needs this information to be able to execute the agreement that you have entered into with him. If this is necessary for the delivery, for example to make a delivery appointment, the relevant sales partner will also receive your telephone number. When you contact the sales partner by telephone via our service, the sales partner can call you back within 30 days of the last contact. We do not share your real phone number with the seller, but a scrambled phone number.

If a sales partner has outsourced its logistics process to, it will also receive your order number. The sales partner can use this number to correctly assess and process unsaleable returned items and to improve its services and offer accordingly.

If you request a VAT invoice from a sales partner from a business purchase account, the seller will receive your company name, business address, Chamber of Commerce number and order number.

If you ask a question to the sales partner via the contact form on, the sales partner can call you within 30 days of completing the form to answer the question, if you have entered a telephone number. We do not share your real phone number with the seller, but a scrambled phone number. After you have contacted the sales partner, we can ask you how you experienced the contact.

When you ask our customer service about an order placed with a sales partner, we will forward a record of your contact with customer service to the sales partner if we need the sales partner to answer your question. This information remains available to the sales partner for 3 months, so that the sales partner can check which agreements have been made with the customer.

Distribution and logistics partners

In order to process your order, we work together with distribution partners, These parties receive your customer number, order number, name and delivery address to ensure that they can process your package correctly.

Our logistics partners receive your name, delivery address, billing address and e-mail address from us. If you have indicated this when placing your order, logistics partners will also receive your telephone number. They need this information to deliver your package to the address of your choice, to keep you informed of the delivery time and to give you the opportunity to use additional services from these logistics partners (such as another delivery address).

Other third-party service providers

We also engage other external service providers to help with various things. Sometimes they also need personal data for this. We only share the data that is necessary for the assignment that the external service provider carries out for us. We do not sell your data to these service providers or other third parties. And we conclude agreements with all external service providers in which we agree what they may do with the data.

The types of work that our external service providers perform for us are:

  • supporting the provision of our digital services such as the hosting, maintenance and support of our websites and applications;
  • supporting our customer service;
  • supporting our advertising and marketing campaigns;
  • supporting customer research and obtaining ratings and reviews;
  • supporting the personalization of our marketing messages and delivering an optimal shopping experience;
  • providing financial services, such as payment services, collection agencies and credit reference agencies;
  • supporting you in facilitating telephone contact between you and business sales partners;
  • supporting research and analysis to improve our services.

Only at your request: with other companies

If you wish, we also pass on your personal data to other companies, for example if one of our commercial partners has an offer for customers. We will only do this with your explicit permission.

How do we handle data from our private & business sales partners and suppliers?

We handle data from our private & business sales partners and suppliers just as carefully as we handle the data from our customers. Therefore, this privacy policy also applies to our sales partners and suppliers.

When you sell via our platform as a private sales partner, in addition to the contact details that you enter in your sales account (your name, your home address, your telephone number and your bank account number), we also store your store name (this can be your own name, or a chosen alias) and the description you give to your store.

When you sell via our platform as a business sales partner, we store in addition to the contact details that you enter in your sales account (the name of your company, the name of the contact person of your company, e-mail address, your contact address (and any other addresses), payment details and your telephone number) also your VAT number. If you use the Seller API, we also store the name, e-mail address and telephone number of the party providing the connection.

If you are our contact person at a supplier, we will save your contact details and keep track of which supplier you work for. We use this information to contact you about our collaboration and to email you with service emails. If you have agreed to this, we will also send you commercial messages. We keep your data for the duration of our supplier relationship, unless you have your data removed by sending an e-mail message to our supplier service.

How do we handle data from our potential business sales partners

If you have requested the Quick scan via our website, we will use the information you have entered (the name of your company, the name of the contact person of your company and the e-mail address) to send you personal advice by e-mail. to send. If you have provided the telephone number, we will use it to inform you about sales via We keep this data for 1 year so that we can assess whether you have ultimately become a business sales partner of When you have indicated that you would like to receive it, we will from time to time send potential sales partners additional information about sales through our platform via the email address provided. If you prefer not to receive this information, you can unsubscribe in the email.

How is your data secured? takes many measures to protect your personal data. Both organizationally and technically. We have a group of specialists who work daily to secure our systems and look for vulnerabilities. Through strict access control, we ensure that your personal data is only accessible to employees for whom it is necessary that they work with it. In addition, at we regularly have our security tested by external experts. Do we give your data to someone else? Then we require that the other party treats your data with the same care as we do. If you feel that this is not happening, please let us know via emailing us at

How do we handle data from children?

Our services are not aimed at children. This means that the use of by customers under the age of 18 is only permitted with the express permission of a parent or guardian.

What rights can you exercise with regard to your data?

Right to information

You have the right to an understandable and transparent explanation of how we handle your personal data and which rights you can exercise in that regard. In this privacy policy we have therefore explained in detail what data we collect from you and how we handle your data.

Right of access

You have the right to request access from us at any time to the data we have available about you. You can request that in your account. We process requests within 30 days at the latest.

Right to correction

You have the right to have your personal data corrected if it is incorrect or outdated and/or to have it completed if it is incomplete. You can do this 24/7 in your account.

Right to object

You have the right to object to the processing of your data if you do not agree with the way we process your personal data. This right applies to the data we use for direct marketing. For example, you can indicate to our customer service that you no longer wish to receive mail from us. You can also ask us to no longer use your data for personalized recommendations on the website. You can arrange this yourself in your account. In addition, this right also applies to other data that we use about you on the basis of our legitimate interest. For example, you can choose that we forget and continue to forget the data about your surfing and search behaviour. You can also arrange this yourself in your account. We process requests within 30 days at the latest.

Right to data portability

You have the right to receive data that you have provided to us in the context of the agreement(s) you have concluded with us in a machine-readable format, so that you can store this data in a database of yours or of a other party. This concerns your name, address and residence details and order history. We offer you the possibility to download this data in a machine-readable format in account.

Right to restriction

You have the right to request restriction of the processing of your data. This means that we may keep your data but not use it. This right arises in a number of cases. If you believe that this is the case, you can contact us via customer service.

Right to be forgotten/request to delete account

You have the right to request that we delete all data that we have about you. When you submit a request to delete your account, we will delete data that can be traced back to you, except for the data that we are required or allowed to keep by law.

We cannot grant this request if there are still outstanding orders or invoices and/or your private sales account, if applicable, is not in the so-called ‘vacation mode’ (you can adjust this in your sales account). We also cannot comply with this request if we are allowed to keep your personal data by law despite a deletion request. For example, if your account has been subject to fraud. After you have stopped logging in with us for 7 years, we will delete all your data.

We offer you the possibility to submit a request in your account.

To ask?

If you have any questions about how handles personal data, please do not hesitate to contact us at We are happy to help you.