Email marketing is undoubtedly the most important marketing channel for any online business.
Why, well because it delivers a company’s message to the audience that needs to hear it. Further, it allows a business to have their voice build a strong sense of loyalty between the two parties engaged in a dialogue. The most successful companies are those that have a relationship with their consumers, and marketing by email delivers this in spades through information.
The credibility of a brand that utilizes this marketing strategy grows because there is a level of consistency in speaking with or to the clients or customers and assuring them their questions, concerns and best interests are always taken to heart.
Trial and error is an enormous reason why email marketing is important for business because it is a cost-efficient way of trying various methods and techniques to increase sales and acquire more clients.
The fact that emails can be accessed anywhere in the world on any device makes this approach invaluable because it maximizes the amount of people that will see and react to your sales pitch. Technology is the most convenient way for individuals to consume information, and to be able to connect with a group of peoples regardless of their location makes applying the email marketing in your online business campaign a relevant strategy.
Since the internet is ‘open’ 24 hours a day and 365 days a year, it is extremely advantageous to incorporate electronic mailings because there is nothing holding a company back from a delivery. Things like holidays are completely inconsequential, allowing a business to operate at full-speed no matter what.
What is SendPulse?
SendPulse is a multi-channel marketing platform built to help marketers automate their marketing strategies.
With SendPulse you get access to almost every type of delivery channels which will help you to get in direct contact with your customers/clients. You get a reliable and flexible SMTP server, state of the art email delivery service, web push notification, SMS, artificial intelligence, triggered emails as well as messaging via Viber.
But what really makes SendPulse the King of all marketing platform is the fact that you get access to almost each and every single feature of SendPulse for free of cost.
Every single free subscriber receives 15,000 email credits every month and ability to manage 2500 subscribers that is exactly something for which other marketing platforms will charge you from anywhere $8 to $20.
Drag And Drop Newsletter Editor
SendPulse offers its subscribers with 130+ professionally designed email templates and one of the most sophisticated yet extremely easy to use newsletter builder tool.
Whenever you try to create a new template for your email campaigns, you will be offered with three different options. The first option is the basic HTML editor which gives you complete control over the code and the design. The second option is to use the inbuilt drag-and-drop editor which also gives you complete control over the design and flexibility but you don’t have to touch a single line of code. The third option empowers you to upload your own pre-designed template.
If you choose to use the drag-and-drop editor, you will be offered with four different default template styles.
You can use any of these styles as your base template. Then with the help of the drag-and-drop builder, you can customize them as per your need.
SendPulse drag and drop newsletter editor allows you to include various different elements like text area, images, videos, maps, social media icons, and custom buttons. Furthermore, with each element, you get complete control over their design and their placement.
Once you are done with your personalization all you need to do is to click on the save button. You can also preview your custom designed template by clicking on the preview button. One another great feature about SendPulse newsletter editor is that it automatically generates mobile responsive CSS codes even for a custom-designed template.
Simple Yet Super Customisable Form Builder
If you are a non-technical person then creating a 100% functional form can be quite a time-consuming task. You need to understand various different programming languages and must have command over HTML, JS, and CSS. But that won’t be an issue if you are a subscriber of SendPulse.
SendPulse gives you assess to one of the most powerful yet easy to use form builder. You can use this tool to create any type of form including subscription, contact, order, etc.
You can also choose to use the pre-designed forms as your base template and then add/delete fields, change colors, add images, etc.
Once you are done with the designing all you need to do is to add the code provided by SendPulse in your website and then you are all set to so your professionally designed custom subscription form to your visitors.
SendPulse by default supports 4 different types of form placement.
Style 1: Embedded form – You can either embed the form in between your content, below your content, above the title or in the sidebar. All you need to do is to place the code the inappropriate location.
Style 2: Pop Up Window – This style can be further customized to show the form based on your visitors’ actions on your website. For example, you can choose to show the form only when your visitor spends a specific amount of time on your site.
Style 3: Floating Form – As the name sounds, the subscription form will float from the right-hand side bottom corner of your website.
Style 4: Fixed – If you choose this style then the form will be shown at the bottom of your visitor’s screen.
No matter who you are SendPulse is built for everyone. It offers simple and easy to use interface for newbie Internet marketers, bloggers and also offers extensive application programming interface for companies who want to indicate SendPulse technology in their application.
SendPulse currently supports API for their email service, SMTP service, web push notification, SMS and Viber messaging.
You can read their extensive API documentation over here.
SendPulse has separate pricing plans for its email and SMTP services.
For its email service, SendPulse offers 4 different subscription models.
- Free plan: This plan will give the power to manage a maximum of 2500 subscribers and allows you to send a maximum of 15,000 emails per month. Note that your account will be automatically created with 15,000 emails balance every month.
- Monthly Plan: If you want to grow your email list then you can choose any of the monthly subscription plans. The pricing starts at just $9.85 and goes as high as $7000 per month giving you the ability to manage up to 5 Million subscribers.
- Pay as you go: Best suited for those online businesses and marketers who don’t send too many emails to their subscribers. You can top up your account with message credits and can use them whenever you need to.
- VIP: In order to be a VIP member you first need to have more than 1 million subscribers. If you satisfy this requirement, you can ask SendPulse for support and they will create a custom tailored plan for you considering your mailing need and requirements.
For SMTP service SendPulse has two different plans.
- Monthly subscription: if you’re one of those online business or Internet marketer who sends regular emails to their subscribers then you can subscribe to any of the monthly subscription plans that starts at just $8.85 per month. The starter plan will give you assess to 25,000 messages per month and if your requirement is more then you can upgrade your account later on.
- Pay-as-you-go: If you don’t send too many emails to your subscribers then this plan is best suited for you. You can top up your account with SMTP service (for example let’s say 10,000 message credits) and then can use your credits later on whenever you need to.
Furthermore, it is important to note that every SendPulse subscriber no matter what plan they are subscribed to, receives 12,000 free email credits every single month.